--- title: News & Thoughts from Franke+Fiorella | customer experience description: customer experience | Learn how branding impacts business and everyday life. The Franke+Fiorella blog gives you a mix of our strategic and design point of view and candid branding insights. This is also where we share timely updates on the team and other fun tidbits. --- [![FF LOGO_RED_3-11-21](https://blog.frankefiorella.com/hs-fs/hubfs/FF%20LOGO_RED_3-11-21.png?width=308&name=FF%20LOGO_RED_3-11-21.png)](http://www.frankefiorella.com/) - [Work](https://frankefiorella.com/work/) - [About](https://frankefiorella.com/about/) - [Services](https://frankefiorella.com/services/) - Industries - [Education](https://frankefiorella.com/industries/education/) - [Nonprofit](https://frankefiorella.com/industries/non-profit/) - [Health Care](https://frankefiorella.com/industries/health-care/) - [B2B](https://frankefiorella.com/industries/b2b/) - [Mergers & Acquisition](https://frankefiorella.com/industries/mergers-acquisitions/) - [Agriculture](https://frankefiorella.com/industries/agriculture/) - Thinking - [IdentityWise](https://blog.frankefiorella.com/tag/IdentityWise) - [News](https://frankefiorella.com/news/) - [Contact](https://frankefiorella.com/contact/) - [Work](https://frankefiorella.com/work/) - [About](https://frankefiorella.com/about/) - [Services](https://frankefiorella.com/services/) - Industries - [Education](https://frankefiorella.com/industries/education/) - [Nonprofit](https://frankefiorella.com/industries/non-profit/) - [Health Care](https://frankefiorella.com/industries/health-care/) - [B2B](https://frankefiorella.com/industries/b2b/) - [Mergers & Acquisition](https://frankefiorella.com/industries/mergers-acquisitions/) - [Agriculture](https://frankefiorella.com/industries/agriculture/) - Thinking - [IdentityWise](https://blog.frankefiorella.com/tag/IdentityWise) - [News](https://frankefiorella.com/news/) - [Contact](https://frankefiorella.com/contact/) customer-experience [![](https://blog.frankefiorella.com/hs-fs/hubfs/Imported_Blog_Media/Authenticity_Blog.jpg?width=740&name=Authenticity_Blog.jpg)](https://blog.frankefiorella.com/authenticity-in-brand-experience-design) ## [Authenticity in brand experience design](https://blog.frankefiorella.com/authenticity-in-brand-experience-design) **In today’s hyper-connected world, news travels around the globe in nanoseconds.** Privacy is an illusion. Word-of-mouth no longer requires in-person encounters or that you even know the person. And we as people, and brands, can no longer hide from who... [Read More →](https://blog.frankefiorella.com/authenticity-in-brand-experience-design) [![](https://blog.frankefiorella.com/hs-fs/hubfs/Imported_Blog_Media/Robot_Blog-1.jpg?width=740&name=Robot_Blog-1.jpg)](https://blog.frankefiorella.com/the-impact-of-robots-and-ai-on-brand-management) ## [The impact of robots and AI on brand management](https://blog.frankefiorella.com/the-impact-of-robots-and-ai-on-brand-management) **The robots aren’t coming. They’re here.** And, when it comes to artificial intelligence (AI) and brand management, this is a huge opportunity for brands and the companies that own them to deepen their connections with end users. A lot is being written... [Read More →](https://blog.frankefiorella.com/the-impact-of-robots-and-ai-on-brand-management) [![](https://blog.frankefiorella.com/hs-fs/hubfs/Imported_Blog_Media/Silo_Blog.jpg?width=740&name=Silo_Blog.jpg)](https://blog.frankefiorella.com/using-brands-to-break-down-organizational-silos) ## [Using brands to break down organizational silos](https://blog.frankefiorella.com/using-brands-to-break-down-organizational-silos) **Over the years we’ve had the honor of working with a number of multinational organizations** to revitalize their corporate brands. Many are made up of diverse, individual business units with separate P&Ls, which can often create silos. Typically,... [Read More →](https://blog.frankefiorella.com/using-brands-to-break-down-organizational-silos) [![](https://blog.frankefiorella.com/hs-fs/hubfs/Imported_Blog_Media/img.jpg?width=740&name=img.jpg)](https://blog.frankefiorella.com/you-do-own-your-brand) ## [You DO own your brand. But, it’s all about the customer.](https://blog.frankefiorella.com/you-do-own-your-brand) **A lot has been written about this topic.** Much of which states that your customer owns your brand, not you. While we understand what’s prompting this, we respectfully choose to disagree. We have a different perspective. [Read More →](https://blog.frankefiorella.com/you-do-own-your-brand) [![](https://blog.frankefiorella.com/hs-fs/hubfs/Imported_Blog_Media/img-2.jpg?width=740&name=img-2.jpg)](https://blog.frankefiorella.com/building-your-brand-from-the-inside-out) ## [Building your brand from the inside out](https://blog.frankefiorella.com/building-your-brand-from-the-inside-out) **For years our team has talked about how important it is for our clients to train their people** so everyone within the organization is on-brand and aligned in thinking, voice and actions. With the massive exit of expertise occurring as baby boomers... [Read More →](https://blog.frankefiorella.com/building-your-brand-from-the-inside-out) [![](https://blog.frankefiorella.com/hs-fs/hubfs/Imported_Blog_Media/img-3.jpg?width=740&name=img-3.jpg)](https://blog.frankefiorella.com/amazing-things) ## [Amazing things](https://blog.frankefiorella.com/amazing-things) **When I was a young boy somewhere in middle school,** I loved watching a TV show called *Get Smart*. It was a comedy based on the daily challenges and missteps of a ‘secret agent’ named Max. The appeal of his character was his obliviousness to what was... [Read More →](https://blog.frankefiorella.com/amazing-things) [All posts](https://blog.frankefiorella.com/all) Back to Top ![Get in touch](https://blog.frankefiorella.com/hubfs/get-in-touch.png) [![FF LOGO](https://blog.frankefiorella.com/hubfs/footer-logo-black.svg)](http://www.frankefiorella.com/) ### 729 N Washington Ave Suite 600 Minneapolis, MN 55401 © 2021 Franke+Fiorella All rights reserved. identityWise® is published by and a registered trademark of Franke+Fiorella.`` ![](https://px.ads.linkedin.com/collect/?pid=1575276&fmt=gif)