3 keys to successfully adapting your brand during economic uncertainty

The world has changed for everyone, everywhere. Because of COVID-19 all of us are adapting to a new set of rules for how we connect with each other—we keep our distance, wear masks, hold meetings and social gatherings via Zoom and other...

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Our branding work with Hope Haven is successfully launched!

Hope Haven is a nonprofit organization based in Iowa that helps children and adults with disabilities live fulfilling lives. We worked with them to develop a brand strategy and visual identity that would express very simply, the gift of hope they...

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7 brand name constructions & the companies that make them work

Developing an effective name for a corporate or product brand is an exciting process. It is an endeavor that often requires exploring many different paths in order to arrive at a solution that is unique and memorable.

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