Franke+Fiorella’s learnings from AIGA Design Camp 2018

Each fall, the designers on Franke+Fiorella’s team take a step away from the drawing board and make our way up North for AIGA’s Design Camp. Below we review our favorite takeaways from the keynote speakers on branding inspiration and insights. We...

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7 brand name constructions & the companies that make them work

Developing an effective name for a corporate or product brand is an exciting process. It is an endeavor that often requires exploring many different paths in order to arrive at a solution that is unique and memorable.

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Authenticity in brand experience design

In today’s hyper-connected world, news travels around the globe in nanoseconds. Privacy is an illusion. Word-of-mouth no longer requires in-person encounters or that you even know the person. And we as people, and brands, can no longer hide from...

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The impact of robots and AI on brand management

The robots aren’t coming. They’re here. And, when it comes to artificial intelligence (AI) and brand management, this is a huge opportunity for brands and the companies that own them to deepen their connections with end users. A lot is being...

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