3 keys to successfully adapting your brand during economic uncertainty

The world has changed for everyone, everywhere. Because of COVID-19 all of us are adapting to a new set of rules for how we connect with each other—we keep our distance, wear masks, hold meetings and social gatherings via Zoom and other platforms....

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Authenticity in brand experience design

In today’s hyper-connected world, news travels around the globe in nanoseconds. Privacy is an illusion. Word-of-mouth no longer requires in-person encounters or that you even know the person. And we as people, and brands, can no longer hide from who...

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