---
title: News & Thoughts from Franke+Fiorella | brand alignment
description: brand alignment | Learn how branding impacts business and everyday life. The Franke+Fiorella blog gives you a mix of our strategic and design point of view and candid branding insights. This is also where we share timely updates on the team and other fun tidbits.
---

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- [Work](https://frankefiorella.com/work/)
- [About](https://frankefiorella.com/about/)
- [Services](https://frankefiorella.com/services/)
- Industries 
    - [Education](https://frankefiorella.com/industries/education/)
    - [Nonprofit](https://frankefiorella.com/industries/non-profit/)
    - [Health Care](https://frankefiorella.com/industries/health-care/)
    - [B2B](https://frankefiorella.com/industries/b2b/)
    - [Mergers & Acquisition](https://frankefiorella.com/industries/mergers-acquisitions/)
    - [Agriculture](https://frankefiorella.com/industries/agriculture/)
- Thinking 
    - [IdentityWise](https://blog.frankefiorella.com/tag/IdentityWise)
    - [News](https://frankefiorella.com/news/)
- [Contact](https://frankefiorella.com/contact/)

brand-alignment

[![](https://blog.frankefiorella.com/hs-fs/hubfs/Imported_Blog_Media/Authenticity_Blog.jpg?width=740&name=Authenticity_Blog.jpg)](https://blog.frankefiorella.com/authenticity-in-brand-experience-design)

## [Authenticity in brand experience design](https://blog.frankefiorella.com/authenticity-in-brand-experience-design)

**In today’s hyper-connected world, news travels around the globe in nanoseconds.** Privacy is an illusion. Word-of-mouth no longer requires in-person encounters or that you even know the person. And we as people, and brands, can no longer hide from who...

[Read More →](https://blog.frankefiorella.com/authenticity-in-brand-experience-design)

[![](https://blog.frankefiorella.com/hs-fs/hubfs/Imported_Blog_Media/Silo_Blog.jpg?width=740&name=Silo_Blog.jpg)](https://blog.frankefiorella.com/using-brands-to-break-down-organizational-silos)

## [Using brands to break down organizational silos](https://blog.frankefiorella.com/using-brands-to-break-down-organizational-silos)

**Over the years we’ve had the honor of working with a number of multinational organizations** to revitalize their corporate brands. Many are made up of diverse, individual business units with separate P&Ls, which can often create silos. Typically,...

[Read More →](https://blog.frankefiorella.com/using-brands-to-break-down-organizational-silos)

[![](https://blog.frankefiorella.com/hs-fs/hubfs/Imported_Blog_Media/img-4.jpg?width=740&name=img-4.jpg)](https://blog.frankefiorella.com/the-difference-between-brand-experience-and-customer-experience)

## [The difference between brand experience and customer experience](https://blog.frankefiorella.com/the-difference-between-brand-experience-and-customer-experience)

**Is it a brand experience or a customer experience?** Depending on who you talk with and the various perspectives that are shared, there appears to be confusion about the relationship and/or difference between brand experience and customer experience.

[Read More →](https://blog.frankefiorella.com/the-difference-between-brand-experience-and-customer-experience)

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