Our eyes have been opened to the areas we can dig deeper and do more. We will continue to post updates on the steps we’re taking on this blog. Black Lives Matter.
The world has changed for everyone, everywhere. Because of COVID-19 all of us are adapting to a new set of rules for how we connect with each other—we keep our distance, wear masks, hold meetings and social gatherings via Zoom and other platforms....
We are big believers in a brand living beyond the world of print and other static imagery. A brand should be brought to life in as many ways as possible for a more immersive experience. As part of our holiday campaign, we designed the above motion...
Hope Haven is a nonprofit organization based in Iowa that helps children and adults with disabilities live fulfilling lives. We worked with them to develop a brand strategy and visual identity that would express very simply, the gift of hope they...
Each fall, the designers on Franke+Fiorella’s team take a step away from the drawing board and make our way up North for AIGA’s Design Camp. Below we review our favorite takeaways from the keynote speakers on branding inspiration and insights. We...
Nolo, The Loop, North Loop, The Warehouse District—call it what you wish. At Franke+Fiorella, we are lucky enough to call it home. With our office here since 1999, we’ve been watching it transition from a quiet, lesser-known historic area to the...
We almost can’t believe it. Has it really been 25 years?
Yes, how the time can fly when working on amazing projects with awesome people and we’re all doing what we love. We couldn’t attempt to celebrate this experience in just one day, so instead we...
Developing an effective name for a corporate or product brand is an exciting process. It is an endeavor that often requires exploring many different paths in order to arrive at a solution that is unique and memorable.
In today’s hyper-connected world, news travels around the globe in nanoseconds. Privacy is an illusion. Word-of-mouth no longer requires in-person encounters or that you even know the person. And we as people, and brands, can no longer hide from who...
The robots aren’t coming. They’re here. And, when it comes to artificial intelligence (AI) and brand management, this is a huge opportunity for brands and the companies that own them to deepen their connections with end users. A lot is being written...
Over the years we’ve had the honor of working with a number of multinational organizations to revitalize their corporate brands. Many are made up of diverse, individual business units with separate P&Ls, which can often create silos. Typically,...
A lot has been written about this topic. Much of which states that your customer owns your brand, not you. While we understand what’s prompting this, we respectfully choose to disagree. We have a different perspective.
