Franke+Fiorella’s learnings from AIGA Design Camp 2018

Each fall, the designers on Franke+Fiorella’s team take a step away from the drawing board and make our way up North for AIGA’s Design Camp. Below we review our favorite takeaways from the keynote speakers on branding inspiration and insights. We...

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Digging into our roots: A brief review of the historic North Loop

Nolo, The Loop, North Loop, The Warehouse District—call it what you wish. At Franke+Fiorella, we are lucky enough to call it home. With our office here since 1999, we’ve been watching it transition from a quiet, lesser-known historic area to the...

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How we want to celebrate 25 years of Franke+Fiorella

We almost can’t believe it. Has it really been 25 years?

Yes, how the time can fly when working on amazing projects with awesome people and we’re all doing what we love. We couldn’t attempt to celebrate this experience in just one day, so instead...

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7 brand name constructions & the companies that make them work

Developing an effective name for a corporate or product brand is an exciting process. It is an endeavor that often requires exploring many different paths in order to arrive at a solution that is unique and memorable.

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Authenticity in brand experience design

In today’s hyper-connected world, news travels around the globe in nanoseconds. Privacy is an illusion. Word-of-mouth no longer requires in-person encounters or that you even know the person. And we as people, and brands, can no longer hide from...

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The impact of robots and AI on brand management

The robots aren’t coming. They’re here. And, when it comes to artificial intelligence (AI) and brand management, this is a huge opportunity for brands and the companies that own them to deepen their connections with end users. A lot is being...

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Using brands to break down organizational silos

Over the years we’ve had the honor of working with a number of multinational organizations to revitalize their corporate brands. Many are made up of diverse, individual business units with separate P&Ls, which can often create silos. Typically,...

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You DO own your brand. But, it’s all about the customer.

A lot has been written about this topic. Much of which states that your customer owns your brand, not you. While we understand what’s prompting this, we respectfully choose to disagree. We have a different perspective.

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The dishwasher is running. I think.

Dishwashers used to be noisy. Very noisy. I remember the one that came with our first home. It was turned on only at night because it took too much effort to hold any type of conversation in the kitchen and adjacent areas while the woodgrain and...

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Building your brand from the inside out

For years our team has talked about how important it is for our clients to train their people so everyone within the organization is on-brand and aligned in thinking, voice and actions. With the massive exit of expertise occurring as baby boomers...

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The difference between brand experience and customer experience

Is it a brand experience or a customer experience? Depending on who you talk with and the various perspectives that are shared, there appears to be confusion about the relationship and/or difference between brand experience and customer...

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Amazing things

When I was a young boy somewhere in middle school, I loved watching a TV show called Get Smart. It was a comedy based on the daily challenges and missteps of a ‘secret agent’ named Max. The appeal of his character was his obliviousness to what...

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