Where we stand

Our eyes have been opened to the areas we can dig deeper and do more. We will continue to post updates on the steps we’re taking on this blog. Black Lives Matter.

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3 keys to successfully adapting your brand during economic uncertainty

The world has changed for everyone, everywhere. Because of COVID-19 all of us are adapting to a new set of rules for how we connect with each other—we keep our distance, wear masks, hold meetings and social gatherings via Zoom and other...

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Holiday Motion Graphic

We are big believers in a brand living beyond the world of print and other static imagery. A brand should be brought to life in as many ways as possible for a more immersive experience. As part of our holiday campaign, we designed the above...

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Our branding work with Hope Haven is successfully launched!

Hope Haven is a nonprofit organization based in Iowa that helps children and adults with disabilities live fulfilling lives. We worked with them to develop a brand strategy and visual identity that would express very simply, the gift of hope they...

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Franke+Fiorella’s learnings from AIGA Design Camp 2018

Each fall, the designers on Franke+Fiorella’s team take a step away from the drawing board and make our way up North for AIGA’s Design Camp. Below we review our favorite takeaways from the keynote speakers on branding inspiration and insights. We...

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Digging into our roots: A brief review of the historic North Loop

Nolo, The Loop, North Loop, The Warehouse District—call it what you wish. At Franke+Fiorella, we are lucky enough to call it home. With our office here since 1999, we’ve been watching it transition from a quiet, lesser-known historic area to the...

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How we want to celebrate 25 years of Franke+Fiorella

We almost can’t believe it. Has it really been 25 years?

Yes, how the time can fly when working on amazing projects with awesome people and we’re all doing what we love. We couldn’t attempt to celebrate this experience in just one day, so instead...

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7 brand name constructions & the companies that make them work

Developing an effective name for a corporate or product brand is an exciting process. It is an endeavor that often requires exploring many different paths in order to arrive at a solution that is unique and memorable.

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Authenticity in brand experience design

In today’s hyper-connected world, news travels around the globe in nanoseconds. Privacy is an illusion. Word-of-mouth no longer requires in-person encounters or that you even know the person. And we as people, and brands, can no longer hide from...

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The impact of robots and AI on brand management

The robots aren’t coming. They’re here. And, when it comes to artificial intelligence (AI) and brand management, this is a huge opportunity for brands and the companies that own them to deepen their connections with end users. A lot is being...

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Using brands to break down organizational silos

Over the years we’ve had the honor of working with a number of multinational organizations to revitalize their corporate brands. Many are made up of diverse, individual business units with separate P&Ls, which can often create silos. Typically,...

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You DO own your brand. But, it’s all about the customer.

A lot has been written about this topic. Much of which states that your customer owns your brand, not you. While we understand what’s prompting this, we respectfully choose to disagree. We have a different perspective.

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